flying 53 degrees Moutai price has nearly halved, but Kweichow Moutai (600519.SH) did not stop on the marketing system reform and improvement.
Kweichow Moutai recently announced, Moutai online shopping mall is the new opening, the mall belongs to Kweichow Moutai Wine Sales Co., a wholly owned subsidiary of Renhuai liquor Moutai Agel Ecommerce Ltd, Moutai will be fully responsible for the wine and a series of products online sales.
little is known, a few years ago, Moutai shares have an online mall, you can sell flying Moutai, but few results in recent years.
Moutai liquor sales company responsible for the end of April this year, told the "First Financial Daily" said, Kweichow Moutai online mall department was originally a department of the company, has been transformed into a wholly owned subsidiary of Kweichow Moutai, which is part of the company’s sales network entity and the parallel strategy of Online sales, Moutai company the online store and the Shopping Mall will together form a sales network.
Moutai also mentioned in the annual report, the company will further the reform of the system and mechanism, consolidate and improve the sales network of Moutai wine, expand market share. Prior to this, Guizhou Moutai through the establishment of its own direct sales network into the retail network and dealer network parallel stage. Kweichow Moutai April announcement that the company intends to installment in the major city to set up national liquor Moutai operating companies, the initial investment of not more than 850 million yuan, in 31 provincial capital (capital) and municipalities to set up 31 wholly-owned operating companies, is currently the most outlets have been opened; Kweichow Moutai will be in the state plan the city and the economically developed cities set up branch.
Guizhou Moutai relevant responsible person said, Moutai online shopping mall logistics has plans to cooperate with EMS, online store prices will be consistent with the store, the store price.
, a senior Kweichow Moutai in July 12th of this year’s "Kweichow Moutai group to Chinese Youth Development Foundation donated 100 million yuan" to start the ceremony told reporters that at present from different groups of online shopping habits and alcohol consumption habits, online sales of liquor products of the maturity of the environment remains to be seen.
"I am cautiously optimistic about Moutai’s reopening of online stores." Liquor marketing experts, Chengdu shangshasn Brand Management Limited company chairman Tieli told reporters yesterday. He estimated that the online mall Moutai’s overall sales contribution is not too large, in addition, the current consumer owned enterprise e-commerce platform few success stories, the success of e-commerce is more like Jingdong, mall this kind of electronic business platform, a variety of Moutai wine sales success remains to be seen.
reporter inquiry found that the current the Yanghe River stock (002304.SZ) and Luzhou Lao Jiao (000568.SZ) two large wine enterprises are equipped with the official flagship store at the mall Taobao, but not their own business, and sales records also show that the two flagship store sales were relatively quiet.