if you’re going to start a business, you’re doomed to failure. Although failure is the mother of success, but if you do not understand the reasons for failure, and ultimately can not be successful. This paper describes seven main reasons may lead to business failure, if you go in the business on the road, then at least to find out the paper will mention these contents, otherwise, the chances of success are slim.
reason one: put revenue in front of the customer
why do most startups fail? That’s one of the biggest reasons. Entrepreneurs to set up a company, and get a few early customers, but after a period of time, they gradually found that it is difficult to maintain their entrepreneurial journey, because their customers are gone.
never look at the income too heavy, not to put revenue in front of the customer. Of course, I do not let entrepreneurs do not value the importance of corporate income, but compared to the customer resources, money seems more simple, isn’t it? As long as there are customers, companies always have the opportunity to achieve profitability.
is not an easy thing to produce a product that people really need. Therefore, if you are entrepreneurs, do not put their bets on a revenue model, or a business plan, instead, you need to seize their core value the most important, and then to get customers. So, what do you need to do first of all, you have to verify whether their ideas can drive sales, but also to verify whether their products can really change people’s lives. If all this is done well, then there will be a lot of people willing to use your product, when customers have a demand for your products, they will be willing to pay for the purchase.
if the customer isn’t willing to spend money to buy your product, then it is a good business plan will be feeble.
there is little need to pay special attention to, do not at various sites, or App with your product advertising, it can be said, for your product harm, why? Because for any technology products, customers pay more attention to the product experience, if you with excellent product experience, customer is willing to pay the bill.
reason two: thinking pattern is too small
don’t develop a product that doesn’t appeal to the public. You need to ensure you can start from the local, and then slowly expand, but, if your product can only solve hundreds of personal problems, so how can a larger pattern? You need to consider whether their products can expand the size of the user, the next stage, the user of the product can reach the level of the number of million. If the answer is no, the best thing you can do is to sell the product, rather than build a business.
you have to verify that you are currently working on the problem