Jingdong mall CEO Liu Qiangdong
yesterday, Jingdong mall CEO Liu Qiangdong, in the "entrepreneurial leadership course" of the Tsinghua University says "Jingdong entrepreneurial story", in which spit a lot of interesting material, has not yet received the tiger sniffing shorthand (kneeling!!), but it made a detailed notes, I do not know the brother thanked him where
tiger sniffing for "lecture notes" and micro-blog participants share a word or two. The integration of this paper are as follows:
first, the price war on
in 2012 with Gome Suning 8.15 price war purposes: " first, in order to deliver strength to the supplier, the two is to allow the United States and the Soviet Union to understand the price war is impossible to eliminate the Jingdong."
as a result of the 8.15 battlefield, Liu Qiangdong inferred from Suning earnings, Suning loss of 4-5 billion, while Jingdong also lost more than 200 million a day.
815 price war mistakes: 1, many suppliers, dealers through different accounts to buy Jingdong less than the purchase price of the goods, rather than final consumers to buy; 2, Suning to make up the difference, so the price war not as early as the selling Jingdong recorder as the price war without limit down.
early selling Jingdong recorder in Hailong price war: Taiwan companies rely on their own funds, claiming the recorder is always better than the Jingdong 100 yuan cheaper, want to get out of the Jingdong recorder market, so the two sides are less than the cost of goods, other than the low Jingdong 100 yuan, the Jingdong sent his people to buy each other the goods, and then sold to consumers in their own counter, so that the opponent lost millions, to withdraw from the competition.
two, Jingdong commodity business overview
Jingdong products are divided into three categories: 3C home appliances, of which about 3C of about 10 billion, home appliances around the time of the day; general merchandise and books audio and video, the latter is a defensive category of books, this part of the money is not to make money, and so on.
company through logistics lines, operations management and other technologies to optimize operations, operating costs of about 7-8% can reach the United States, Suning 15-16% half.
tiger sniffing note: Jingdong COO mall Lanye said the cost of the electricity supplier 6-8% lower than the store. The argument was subsequently a rebuttal of the state of the United States, the general electricity supplier site logistics costs account for about 5% to 6%, the cost of the ground shop logistics accounted for less than 1%." In addition, he said the online labor costs accounted for 4.5%, while the line labor costs lower than the line of 1%.
three, talking about the early years of reading and entrepreneurial experience
when he was in college, he spent 500 dollars on the road, and he didn’t want to go home after college. Because the middle school teacher taught to be honest so go to people’s University of sociology, then realized that human greed is already to the bone so give up when civil servants. New people’s Congress sociology, freshman began to work in the school room >