According to Monday’s advertising industry forecast that by 2007 the global advertising investment will continue to shift to the Internet, TV advertising investment market share will continue to decline.
, according to a new study French advertising group Publicis company ZenithOptimedia department show that in 2006 global advertising investment market, although the TV advertising investment market share will rise to 37.9%, but in 2007 will decline to 37.8%.
is expected to newspaper and magazine advertising investment market share will decline by the end of 2005, the newspaper advertising investment market share will reach 29.8% in the global advertising market investment, but by 2007 is expected to decline to 29.3%. Internet advertising investment market share this year will reach 3.8% in 2007 is expected to rise to 4.4%. 2004 online advertising investment in Internet advertising investment increased by 21%.
Publicis company raised the global advertising investment market expectations, the company’s 2005 global advertising investment will grow by 5% compared to the same period originally expected to rise to 5.4% in 2006, the investment has increased from 8% to 6.5%, in 2007 it increased from 5.8% to 6.1%.