with the advent of the new media era, with micro-blog, WeChat and other social media to become the daily access to the latest information and tools of communication between friends. Sensitive business operators will not ignore the trend of the times, micro-blog, WeChat can be seen throughout the enterprise brand influence figure. What new media how to charm at the same time attracting users and enterprises of all ages? Today Yida new media professional social media team summarized five major advantages of the new media.
a, new media marketing to make advertising more creative
community marketing, word-of-mouth communication, reverse osmosis, focus, viral marketing, database marketing, interactive experience, precision marketing, event marketing and other forms of advertising emerging with the development of new media continue to emerge. New media marketing in a creative advertising, social marketing will play an explosive force. New media marketing into the more elements of creativity, evolved new marketing ways and means, just to make up for the shortcomings of the traditional media the exhaustion of a template.
two, the new media allows users to help you promote products and win
new media allows users to create content promotional products, enterprises to provide brand products, while sharing with the user to achieve a win-win profit. Encourage users to form a powerful propaganda force, they are keen to promote the brand products to friends, but also can obtain certain benefits, to further improve the word-of-mouth marketing effect, the best interests of enterprises will become.
three, new media marketing to make advertising precise, tailored to the needs of the individual
in the new media marketing, whether it is search engine marketing or social media marketing, compared to traditional media are more targeted. If you like basketball NBA will naturally pay attention to some of the NBA type micro-blog large, then the enterprise as long as the micro-blog released on the sports equipment advertising. In the entire marketing process, everything with the person, the relationship between the network account, all the needs and potential consumer desires can be recorded and reasoning.
four, new media marketing to allow the audience to choose and effective interaction
in the traditional media marketing mode is hard to promote, and new media marketing is different, new media marketing to the audience can participate in interactive activities effectively, forming another communication flow, continue to spread around. Companies can interact with users through social media and collect feedback information. New media marketing so that the audience has a dominant group, in this era of information freedom and personalization, you can easily meet the individual needs of consumers.
five, new media marketing effectively reduce enterprise marketing costs
new media can not only allow enterprises to diversify brand awareness, but also can reduce the cost of marketing. Many companies in the past to spend money to create the official website, regularly or irregularly updated business dynamics and product information, and constantly update the website and website promotion, but the effect is not as good as expected. The new media